B2B Sales is complex—it’s both a science and an art. Without a solid foundation in sales, Founders often face:
Sub-optimal conversion rates
Longer sales cycles
Smaller deal sizes
At WINGS, we provide Founders with the sales fundamentals they need to sell effectively and methodically. With the right approach, they see rapid improvements—often overnight.
A Few Ways to Learn & Scale Your Sales Success
The WINGS program is an outstanding sales training experience for founders and leaders.
As a founder focused primarily on product and technology, the program opened my eyes to new, effective ways of thinking and acting when it comes to sales. I learned how to drive sales processes forward while clearly highlighting the unique value I bring to the table.
What makes WINGS truly stand out is its practical approach—this isn’t just theory. As Raz likes to say, “You won’t just get fishing rods, you’ll get actual fish.” I left each session with actionable tools I could immediately apply—and in fact, I won sales conversations on the same day thanks to what I learned.
Ido Shlomo, Co-Founder & CTO
Trusted By Leading Startups
About Us
Mastering B2B sales isn’t about luck. It’s about understanding the science, psychology, and proven strategies that drive successful deals. When you apply the right fundamentals consistently, you’ll see predictable growth, shorter sales cycles, and bigger wins.
Meet Your Guide to Sales Mastery
Raz Vicerabin – Sales Leader, Consultant & Lecturer
With over a decade of experience leading and scaling global sales teams, Raz has helped dozens of founders close their first deals and build repeatable, scalable sales processes.
✓ Former VP of Sales at top tech companies, including Riskified (NYSE), Seebo (Acquired), and Identiq.
✓ B2B Sales Lecturer at Reichman and Bar-Ilan Universities.
✓ Commercial Lawyer with a law degree from Tel Aviv University. Kellogg-Recanati MBA Alum, blending business strategy with sales expertise.